Services

Mershon & McDonald excels at making businesses and organizations more effective through branding and positioning; by changing public will and opinion, social norms or audience behavior; strategic media coverage; and public policy development.

Public Relations and Communications

• Strategic planning and implementation
• Brand imaging development (logos, messaging and integration tactics)
• Public awareness and education campaigns
• E-communications strategies
• Media relations and media training
• Marketing and PR material development & production
• Website development (site planning, design coordination & writing)

Fund Development

• Feasibility studies
• Corporate charitable giving consultation and planning
• Fundraising planning
• Campaign materials development

Nonprofit Management Consulting and Training

• Board of directors training, consultation and audits
• Executive director and management staff coaching